Regional tourism plays a significant role in supporting thriving regions and strengthening communities. It is an important contributor to the economic and social development of regional areas. This is true for the Goulburn region, which welcomes over 2 million visitors annually and offers many fantastic attractions and events for visitors to enjoy.

Greater Shepparton City, Mitchell Shire and Strathbogie Shire Councils are collaborating on the delivery of the Goulburn Region Tourism Partnership project. This collaborative project is aimed at strengthening and growing the visitor economy offering of the region.

The partnership will provide a collaborative approach and strategic framework to the region’s visitor economy through the completion of a series of projects. This will include engaging community in the creation of a Regional Destination Management Plan, as well as the delivery of an industry skills development program. Additionally the partnership will work with State Government in a co-design process to investigate the region's place within the regional tourism network.

This project is an exciting step to unlocking the Goulburn region’s potential as a resilient destination with the flourishing visitor economy.

The project is funded by the Victorian Government’s Department of Jobs, Skills, Industry and Regions.

Consultation for the Goulburn Region – Destination Management Plan is now open.
Attend one of our engagement events (information below) or complete the survey (link below).
  • Goulburn Region – Destination Management Plan

    Complete this short survey to help us identify opportunities for the visitor economy and to inform the creation of regional Destination Management Plan for the Goulburn Region.

    Take the survey today 


  • Timeline item 1 - active

    Destination Management Planning

    May – September

  • Timeline item 2 - active

    Community Engagement Stage One

    May – June

  • Timeline item 3 - incomplete

    Community Engagement Stage Two

    July – August

  • Timeline item 4 - incomplete

    Industry Strengthening Program

    July – October


As part of the Goulburn Region Tourism Partnership project a series of events will be hosted for community to attend. Help us shape the future of tourism for the region by sharing ideas at a community and industry workshop or have a one on one conversation with the Project Manager at the planned drop in sessions.

Industry and Community Workshop




Registration Link

Seymour Salvation Army Hall

8/10 Victoria St, Seymour

Mon 5 June 10-11:30am


Euroa Council Offices

109A Binney Street, Euroa

Tues 6 June 5:30-7pm


Nagambie Lakes Regatta Centre

66 Loddings Lane, Nagambie

Wed 7 June 5:30-7pm


Terminus Hotel

212-226 High Street, Shepparton

Wed 14 June 5.30-7pm


Drop-In Sessions




Shepparton Visitor Information Centre

530 Wyndham Street, Shepparton VIC 3630

Wednesday 31 May 1-4pm

Nagambie Visitor Information Centre

293 High Street, Nagambie VIC 3608

Tuesday 20 June 1-4pm

Avenel Hall

15 Queen Street, Avenel VIC 3664

Monday 29 May 1-4pm

Kilmore Library

12 Sydney Street, Kilmore VIC 3764

Thursday 25 May 9am-noon

Wallan Library

Wellington Square, Wellington Street Wallan VIC 3756

Thursday 1 June 1-4pm

Seymour Library

125 Anzac Avenue Seymour VIC 3660

Thursday 15 June 1-4pm


Who's Listening?

Alarna Timmins

Goulburn Region Tourism Partnership Manager