Regional tourism plays a significant role in supporting thriving regions and strengthening communities. It is an important contributor to the economic and social development of regional areas. This is true for the Goulburn region, which welcomes over 2 million visitors annually and offers many fantastic attractions and events for visitors to enjoy.

Greater Shepparton City, Mitchell Shire and Strathbogie Shire Councils are collaborating on the delivery of the Goulburn Region Tourism Partnership project. This collaborative project is aimed at strengthening and growing the visitor economy offering of the region.

The partnership will provide a collaborative approach and strategic framework to the region’s visitor economy through the completion of a series of projects. This will include engaging community in the creation of a Regional Destination Management Plan, as well as the delivery of an industry skills development program. Additionally the partnership will work with State Government in a co-design process to investigate the region's place within the regional tourism network.

This project is an exciting step to unlocking the Goulburn region’s potential as a resilient destination with the flourishing visitor economy.

The project is funded by the Victorian Government’s Department of Jobs, Skills, Industry and Regions.

Stage 2 consultation on the draft Goulburn Region Destination Management Plan is now open. Feedback closes on 2 October, 2023.